Classified ads are the ads from which all successful businesses are started. These

small, relatively inexpensive ads, give the beginner an opportunity to advertise his product

or service without losing his shirt if the ad doesn't pull or the people don't break his door

down with demands for his product. Classified ads are written according to all the

advertising rules. What is said in a classified ad is the same that's said in a larger, more

elaborate type of ad, except in condensed form.

 

To start learning how to write good classified ads, clip ten classified ads form ten

different mail order type publications - ads that you think are pretty good. Paste each of

these ads onto a separate sheet of paper.

 

Analyze each of these ads: How has the writer attracted your attention - what

about the ads keeps your interest - are you stimulated to want to know more about the

product being advertised - and finally, what action must you take? Are all of these points

covered in the ad? How strongly are you "turned on" by each of these ads?

 

Rate these ads on a scale of one to ten, with ten being the best according to the

formula I've given you. Now, just for practice, without clipping the ads, do the same thing

for every ad you see form now on, quickly analyze it, and rate it somewhere on your scale. If you'll

practice this exercise on a regular basis, you'll soon be able to quickly recognize the "Power Points"

of any ad you see, and know within your own mind whether an ad is good, bad or otherwise,

and what makes it so.

 Practice for an hour each day, write the ads you've rated 8, 9 and 10 exactly as

they've been written. This will give you the "feel" of the fundamentals and style necessary

in writing classified ads.

 Your next project will be to pick out what you consider to be the ten "worst" ads

you can find in the classifieds sections. Clip or copy these and paste or print them onto a sheet of

paper so you can work on them.

 

Read these ads over a couple of times, and then beside each of them, write a short

comment stating why you think it's bad: Lost in the crowd, doesn't attract attention -

doesn't hold the reader's interest - nothing special to make the reader want to own the

product - no demand for action.

 

You probably already know what's coming next, and that's right. Break out those

pencils, erasers and scratch paper - and start rewriting these ads to include the missing

elements.

 

Each day for the next month, practice writing the ten best ads for an hour, just the

way they were originally written. Pick out ten of the worst ads, analyze those ads, and

then practice rewriting those until they measure up to doing the job they were intended to

do.

 

Once you're satisfied that the ads you've rewritten are perfect, go back into each ad

and cross out the words that can be eliminated without detracting from the ad. Classified

ads are almost always "finalized" in the style of a telegram.

  

EXAMPLE: I'll arrive at 2 o'clock tomorrow afternoon,

the 15th. Meet me at Sardi's. All my love, Jim.

 EDITED FOR SENDING: Arrive 2pm - 15th - Sardi's.

Love, Jim.

 

CLASSIFIED AD: Save on your food bills! Reduced

prices on every shelf in the store! Stock up now while

supplies are complete! Come on in today, to Jerry's

Family Supermarkets!

 

EDITED FOR PUBLICATION: Save on Food!

Everything bargain priced! Limited Supplies! Hurry!

Jerry's Markets!

 

It takes dedicated and regular practice, but you can do it. Simply recognize and

understand the basic formula - practice reading and writing the good ones - and rewriting

the bad ones to make them better. Practice, and keep at it, over and over, every day -

until the formula, the idea, and the feel of this kind of ad writing becomes second nature to

you. This is the ONLY WAY to gain expertise in writing good classified ads.

Next ! ... Display Ads  ... Continue

To find out about The Internet Marketing Boot Camp and how to set up your own online business with step by step instructions go here now.

If you dont have time to do any of this now, just send
a blank email to: info2@powerlessons.com You will receive additional
information plus an opportunity to receive 10 Free Internet Marketing Lessons.
Thanks for your time.

Sincerely,
Volker Jahn
1421 Grand Ave.
Grover Beach, CA  93433 USA
If you have any questions
please email me at  vj@buildpower.com

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