Lots of ads are beautiful, almost perfectly written, and quite convincing - yet they

fail to ask for or demand action form the reader. If you want the reader to have your

product, then tell him so and demand that he send his money now. Unless you enjoy

entertaining your prospects with your beautiful writing skills, always demand that he

complete the sale now, by taking action now - by calling a telephone number and ordering,

or by writing his check and rushing it to the post office or order it online.

 

Once you have got him on the hook, land him! Don't let him get away!

 

Probably, one of the most common and best methods of moving the reader to act

now, is written in some form of the following:

 

All of this can be yours! You can start enjoying this new way of life immediately,

simply by sending a check for $XX! Don't put it off, then later wish you had gotten in on

the ground floor! Make out that check now, and "be IN on the ground floor!" Act now,

and as an "early-bird" buyer, we'll include a big bonus package - absolutely free, simply for

acting immediately! You win all the way! We take all the risk! If you are not satisfied,

simply return the product and we will quickly refund your money! Do it now! Get that

check on its way to us today, and receive the big bonus package! After next week, we

won't be able to include the bonus as a part of this fantastic deal, so act now! The sooner

you act, you more you win!

 

Offering a reward of some kind will almost always stimulate the prospect to take

action. However, in mentioning the reward or bonus, be very careful that you don't end

up receiving primarily, requests for the bonus with mountains of requests for refunds on

the product to follow. The bonus should be mentioned only casually if you are asking for

product orders; and with lots of fanfare only when you are seeking inquiries.

 

Too often the copywriter, in his enthusiasm to pull in a record number of

responses, confuses the reader by "forgetting about the product," and devoting his entire

space allotted for the "demand for action" to sending for the bonus. Any reward offered

should be closely related to the product, and a bonus offered only for immediate action on

the part of the potential buyer.

 

Specify a time limit. Tell your prospect that he must act within a certain time limit

or lose out on the bonus, face probably higher prices, or even the withdrawal of your

offer. This is always a good hook to get action.

 

Any kind of guarantee you offer always helps you produce action from the

prospect. And the more liberal you can make your guarantee, the more product orders

you will receive. Be sure you state the guarantee clearly and simply. Make it so easy to

understand that even a child would not misinterpret what you are saying.

 

The action you want your prospect to take should be easy - clearly stated -

and devoid of any complicated procedural steps on his part, or numerous directions for

him to follow.

 

Picture your prospect, very comfortable in his favorite easy chair, idly flipping

through a magazine while "half-watching" TV. He notices your ad, reads through it, and

he is sold on your product. Now what does he do?

 

Remember, he's very comfortable - you have "grabbed" his attention, sparked his

interest, painted a picture of him enjoying a new kind of satisfaction, and he is ready to

buy...

 

Anything and everything you ask or cause him to do is going to disrupt this aura of

comfort and contentment. Whatever he must do had better be simple, quick and easy!

 

Tell him without any ifs, ands or buts, what to do - fill out the coupon, include

your check for the full amount, and send it in to us today! Make it as easy for him as you

possibly can - simply and direct. And by all means, make sure your address is on the order

form he is supposed to complete and mail in to you - your name and address on the order

form, as well as just above it. People sometimes fill out a coupon, tear it off, seal it in an

envelope and don't know where to send it. The easier you make it for him to respond, the

more responses you'll get!

 

There you have it, a complete short course on how to write ads that will pull more

orders for you - sell more of your product for you. It's important to learn "why" ads are

written as they are - to understand and use, the "master formula" in your own ad writing

endeavors.

 

By conscientiously studying good advertising copy, and practice in writing ads of

your own, now that you have the knowledge and understand what makes advertising copy

work, you should be able to quickly develop your copywriting abilities to produce order-

pulling ads for your own products. Even so, and once you do become proficient in writing

ads for your own products, you must never stop "noticing" how ads are written, designed

and put together by other people. To stop learning would be comparable to shutting off

from the rest of the world.

 

The best ad writers are people in touch with the world in which they live.

Every time they see a good ad, they clip it out and save it. Regularly, they pull what makes

them good, and why they work. There's no school in the country that can give you the

same kind of education and expertise so necessary in the field of ad writing. You must

keep yourself up-to-date, aware of, and in-the-know about the other guy - his innovations,

style, changes, and the methods he is using to sell his products. On-the-job training -

study and practice - that's what it takes - and if you have got that burning ambition to

succeed, you can do it too!

 

QUESTIONS & ANSWERS

 

1. WHAT'S THE MOST PROFITABLE WAY TO USE CLASSIFIEDS...

 Classifieds are best used to build your mailing list of qualified prospects. Use

classified to offer a free catalog, booklet or report relative to your product line.

 

2. WHAT CAN YOU SELL "DIRECTLY" FROM CLASSIFIEDS...

 Generally, anything and everything, so long as it doesn't cost more than five dollars

which is about the most people will pay in response to an offer in the classifieds. These

types of ads are great for pulling inquiries such as: Write for further information; Send $3,

get two for the price of one; Dealers wanted, send for product info and a real money-

maker's kit!

  

3. WHAT ARE THE BEST MONTHS OF THE YEAR TO ADVERTISE...

 All twelve months of the year! Responses to your ads during some months will be

slower in accumulating, but by keying your ads according to the month they appear, and a

careful tabulation of your returns from each keyed ad, you will see that steady year

round advertising will continue to pull orders for you, regardless of the month it's

published. I've personally received inquiries and orders from ads placed as long as 2 years

previous to the date of the response!

 

4. ARE MAIL ORDER PUBLICATIONS GOOD ADVERTISING BUYS...

 The lease effective are the ad sheets. Most of the ads in these publications are

"exchange ads," meaning that the publisher of ad sheet "A" runs the ads of publisher "B"

without charge, because publisher "B" is running the ads of publisher "A" without charge.

The "claimed" circulation figures of these publications are almost always based on

"wishes, hopes and wants" while the "true" circulation goes out to similar small, part-time

mail order dealers. Very poor medium for investing advertising dollars because everybody

receiving a copy is a "seller" and nobody is buying. When an ad sheet is received by

someone not involved in mail order, it is usually given a cursory glance and then discarded

as "junk mail."

 

Tabloid newspapers are slightly better than the ad sheets, but not by much! The

important difference with the tabloids is in the "helpful information" articles they try to

carry for the mail order beginner. A "fair media" for recruiting dealers or independent

sales reps for mail order products, and for renting mailing lists, but still circulated amongst

"sellers" with very few buyers. Besides that, the life of a mail order tab sheet is about the

same as that of your daily newspaper.

 

With mail order magazines, it depends on the quality of the publication and its

business concepts. Some mail order magazines are nothing more than expanded ad sheets,

while others - such as BOOK BUSINESS MART - strive to help the opportunity seekers

with on-going advice and tips he can use in the development and growth of his own

wealth-building projects. Book Business Mart is not just the fastest growing publication

in the mail order scene today; it's also the first publication in more than 20 years to offer

real help anyone can use in achieving his own version of "The American Dream" of

building one's own business form a "shoestring beginning" into a multi-million dollar

empire!

 

5. HOW CAN I DECIDE WHERE TO ADVERTISE MY PRODUCT...

 First of all, you have to determine who your prospective buyers are. Then you do

a little bit of market research. Talk to your friends, neighbors and people at random who

might fit this profile. Ask them if they would be interested in a product such as yours, and

then ask them which publications they read. Next, go to your public library for a listing of

the publications of this type from the Standard Rate & Data Service catalogs.

 

Make a list of the addresses, circulation figures, reader demographics and

advertising rates. To determine the true costs of your advertising and decide which is the

better buy, divide the total audited circulation figure into the cost for a one inch ad: $10

per inch with a publication showing 10,000 circulation would be 10,000 into $10 or 10¢

per thousand. Looking at the advertising rates for Book Business Mart, you would take

42,500 into $15 for an advertising rate of less that THREE TENTHS OF ONE CENT

PER THOUSAND. Obviously, your best buy in this case would be Book Business Mart

because of the lower cost per thousand.

 

Write and ask for sample copies of the magazines you have tentatively chosen to

place your advertising in. Look over their advertising - be sure that they don't or won't

put your ad in the "gutter" which is the inside column next to the binding. How many

other mail order type ads are they carrying - you want to go with a publication that's busy,

not one that has only a few ads. The more ads in the publication, the better the response

the advertisers are getting, or else they wouldn't be investing their money in that

publication.

 

To "properly" test your ad, you should let it run through at least three consecutive

issues of any publication. If your responses are small, try a different publication. Then, if

your responses are still small, look at your ad and think about rewriting it for greater

appeal, and pulling power. In a great many instances, it's the ad and not the publication's

pulling power that's at fault!

To find out about The Internet Marketing Boot Camp and how to set up your own
online business with step by step instructions go here now.

Or, just send a blank email to:
info2@powerlessons.com
You will receive additional information plus an opportunity to
receive 10 Free Internet Marketing Lessons.

Sincerely,
Volker Jahn
1421 Grand Ave.
Grover Beach, CA  93433 USA
If you have any questions
please email me at  vj@buildpower.com

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